Swipify
Swipify reimagines music discovery — replacing endless menus with fast, intuitive swipes.
Problem & Opportunity
Algorithms decide what you hear — but music discovery should feel personal, spontaneous, and fun.
Generic Algorithm Recommendations
Not fun and personally engaging
Slow Content Discovery
Persona:
Amanda Parker
Age: 19
Occupation: Student in a pre-academic design program
Lifestyle: Active on TikTok, spends hours on Spotify, YouTube, and Instagram. Often discovers music through trends or emotional moods.
Tech Behavior: Highly comfortable with digital platforms, expects fast, visual, and intuitive experiences. Avoids boring or corporate-looking apps.
Problems
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Music apps feel cold and shaped by generic algorithms
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Overwhelmed by irrelevant data, disconnected from her taste
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Sharing music feels meaningless — "just a link"
What Amanda Needs
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An emotional, intuitive interface that mirrors how she feels
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A sense of discovery that feels magical rather than mechanical
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Tools to express and share music as self-expression
Feels
Frustrated by the lack of emotional connection to music in current apps.
Feels that existing apps don’t understand her personal vibe.
Thinks
Recommendations are based on algorithms rather than truly understanding her taste.
She’s missing a magical, intuitive music discovery experience.
Says
“Everything feels flat and mechanical, not flowing with my mood.”
“Sharing music doesn’t feel personal — it’s just a link.”
Does
Shares fewer songs because the experience doesn’t feel personal or meaningful.
Skips categories and suggestions that don’t speak to her.
User Story
Research & Methods
Explored whether swipe-based interaction could make music discovery faster and more emotionally engaging.
Insights
Existing platforms feel like catalogs, not experiences. The opportunity: gesture-driven discovery that feels alive.
Solution
A swipe-based interface that puts emotion and speed at the center — not algorithms.
Conclusions / Next Steps
Next: add content detail layer, expand personalization, and test with more users.
Mapped the full user flow before wireframing to identify key decision points.
UI Design
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