Swipify
Swipify reimagines music discovery — replacing endless menus with fast, intuitive swipes.
Role: Product Designer · Scope: UX Research, Product Strategy, UX/UI Design · Platform: Mobile App
A swipe-first approach to music discovery
Problem & Opportunity
Music discovery often relies on passive recommendations. Swipify explores a more active, playful way to discover music through swipe-based interactions.
Competitive Analysis
I explored leading music platforms to understand how they approach discovery, recommendations, and interaction.
The analysis showed that discovery was largely recommendation-driven, which led me to explore a more active interaction model where users could directly shape what they discover.
Key Pain Points
Generic Algorithmic Recommendations
Impersonal Discovery Experience
Slow Content Discovery
User Persona
Amanda Parker
Age 19 · Pre-academic design student
Lifestyle: Active on TikTok, Spotify, YouTube and Instagram. Discovers music through trends and emotional moods.
Tech Behavior: Highly comfortable with digital products and expects fast, visual, intuitive experiences.
Pain Points
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Music apps feel cold and shaped by generic algorithms
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Overwhelmed by irrelevant data, disconnected from her taste
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Sharing music feels meaningless — "just a link"
User Needs
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An emotional, intuitive interface that mirrors how she feels
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A sense of discovery that feels magical rather than mechanical
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Tools to express and share music as self-expression
Empathy Map
Understanding how current music discovery experiences shape the user's behavior and expectations.
Feels
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Wants discovery to match her mood and energy.
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Frustrated when music discovery feels impersonal.
Thinks
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Recommendations often feel predictable.
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Discovering new music should feel more spontaneous.
Says
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Music discovery feels repetitive.
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I want to find something new without searching for it.
Does
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Skips recommendations that don’t immediately feel relevant.
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Discovers music through social media, trends, and visual content.
User Story
Mapping a typical discovery journey helped define where the experience could feel more personal and engaging.
User Flow
Mapping the core navigation and decision points before moving into interface design.
Wireframes & Interaction Exploration
Exploring the core structure and swipe-based interactions before moving into visual design.
Solution
These insights shaped the core interaction: swiping turns discovery from passive recommendation into an active, fast decision.
Visual Language
App Icon
Color
#FFFFFF
#3894E9
#000000
#E33629
Typography
Aa
SamsungOne 800
Heading — 40px / Bold
Aa
SamsungOne 400
Body — 16px / Regular
Interactive Prototype
Bringing Swipify’s swipe-first discovery experience to life.
Next Steps
Test the swipe-based discovery flow with users, expand personalization, and add richer content details.