Money Tree
Role: Product Designer · Scope: UX Research, Product Strategy, UX/UI Design · Platform: Mobile App
An AI-powered financial advisor designed to make everyday banking feel personal and understandable.
Problem & Opportunity
Digital banking makes transactions easy, but financial decisions can still feel complicated. Money Tree explores how AI could turn everyday banking data into clear, personalized financial guidance.
Key Pain Points
Limited Access to Financial Advice
Lack of trust in digital services
Complex Financial Decisions
Lack of Personalized Guidance
Arnold Schwartz
User Persona
Age 52 · Senior Manager in medical tech
Financial Background: Manages investments, pension funds, and long-term savings.
Goals: Clear financial guidance, greater control, and confidence when making financial decisions.
Pain Points
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Slow and unclear financial services
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Complex financial terminology
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Limited access to personalized advice
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Outdated digital experiences
Needs
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Clear access to financial information
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Personalized financial guidance
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A simple way to manage long-term financial goals
Competitive Analysis
I analyzed leading financial products to understand how they approach financial management, personalization, and digital guidance.
Similar Products
Key Findings
Shared Patterns
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Strong focus on personal financial management
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Clean, accessible mobile experiences
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Tools for tracking savings and investments
Market Gaps
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Limited personalized financial guidance
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Complex financial information remains difficult to navigate
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Few experiences combine financial management with conversational guidance
Insights
Users don't just need access to financial data — they need help understanding what it means and what to do next.
This shifted my focus from organizing financial information to helping users understand what to do next.
Solution
Money Tree is an AI-powered financial assistant that connects to the user's financial data and turns it into personalized, actionable guidance.
It proactively surfaces opportunities, risks, and recommended next steps based on the user's financial goals.
Key screens showing how Money Tree combines financial management with personalized guidance.
Core Experience
Visual Language
App Icon
Color
#E33629
#D9D9D9
#4ECB71
#1A2DF3
Typography
Aa
SamsungOne 800
Heading —20px / Bold
Aa
SamsungOne 400
Body — 16px / Regular
