Boom
Boom turns impulsive spending into a game — where saving feels like winning.
Role: Product Designer, collaborative project · Scope: UX Research, Product Strategy, UX/UI Design · Platform: Mobile App
Research
Research revealed that shopping triggers emotional gratification cycles, shaping our focus on behavior change rather than budgeting alone.
Competitive analysis showed that existing budgeting apps focused mainly on tracking and restriction. This led us to explore a more proactive approach built around real-time challenges and positive reinforcement.
Solution
Instead of restricting spending — Boom redirects it into personal challenges worth winning.
Design Principles
These three principles translated our research insights into the core product experience
Shopping
Awareness
Motivational
Challenges
Goal Setting
User Flow
Mapping the full system before wireframing helped identify edge cases early.
Sign in page
Sign in with
bank account
Sign in with
credit card
Profile page
Add Challenge
User Image
New Challenge
info
Overview page
NotificationPage
Challenges Page
Total Savings
Suggest Challenges
Challenge in Progress
User Name
General settings
Privacy Settings
Bank Settings
CCSettings
Contact Us
Name Challenge
Set Amount
Set Duration
In Progress Challenges
Current Goals
Daily
Weekly
Monthly
New Activity Notification
Progress Notification
Motivational Notification
Finished Challenges
Challenge info page
From Structure to Interface
Translating the product logic into a clear, intuitive mobile experience.
Visual Language
Color
#6B68F4
#FFDB7E
#A4B8FF
#FFFFFF
Typography
SamsungOne
Aa
SamsungOne 800
Heading — 40px / Bold
Aa
SamsungOne 400
Body — 16px / Regular
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Your goals, visualized
​Track every challenge at a glance.
Your finances, personalized
Manage goals, preferences, and account settings in one place.
Saving becomes a game
Turn everyday spending habits into challenges worth completing
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Interactive Prototype
Bringing the core BOOM experience to life.
